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Toblerone logosunda Matterhorn Dağı’nı kullanamayacak

6 Mar, 2023

Çikolata markası Toblerone, üretimin bir kısmının İsviçre’den Slovakya’ya taşınmasıyla ikonik paketinden Matterhorn Dağı’nın zirvesini çıkaracak.

Piramit şeklindeki paketleri için Matterhorn Dağı’nın zirvesi yerine Toblerone’un kurucusunun imzasının da yer aldığı bir tasarım yapılacak.

ABD firması Mondelez, Matterhorn’un yerini isimsiz bir dağ zirvesinin alacağını bildirdi.

İsviçre yasalarına göre süt bazlı ürünler, sadece İsviçre’de üretilmedikleri sürece ulusal sembolleri kullanamıyor.

Mondelez, BBC’ye yaptıkları açıklamada artan talebi karşılamak için üretimin bir bölümünü Slovakya’ya taşıdıklarını belirtti.

https://t24.com.tr/haber/isvicre-yasalari-toblerone-paketindeki-matterhorn-dagi-ni-vurdu,1096284

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Toblerone logosunda Matterhorn Dağı’nı kullanamayacak

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